Saturday, July 21, 2012
Office Depot Love Letter
Email marketing rarely moves me. But to see that Office Depot teamed up with Lady Gaga and the Born This Way Foundation really made my day. And it will stick with me. Courage in the face of this bully culture some so desperately want to cultivate (I'm shouting at you Sheriff Arpaio and you Michelle Bachmann and you Westboro Baptist Church and oy vay the list!) is a very beautiful thing (You listening Domino's Pizza and Target?). So, I wrote them a fan letter:
"I have never written to thank a company for marketing emails before but Office Depot deserves applause for teaming with the Born This Way Foundation. Our country has such a divisive landscape. Our politicians happily proclaim their bigotry, racism, and sexism. People wear their hatred and fear of others as badges of honor. It is time for all good citizens (even, perhaps especially, corporate citizens) to take a stand for justice and to defend the rights of all people to safety and self-expression without fear of violence and shame. Thank you so very much. I will never have to decide where I purchase my office and art supplies. You have made me a happy customer."
I'm off to buy some post-its and custom sharpies!